VitrA Fix & VitrA Therm Signature in ANTALYA BAUCON YAPEX 2006 FAIR

Eczacıbaşı - Koramic Building Chemicals participated in Baucon Yapex 2006 Fair held at the Antalya Expo Center between November 2nd and 5th and introduced to the sector professionals its VitrA Fix brand building chemicals and VitrA Therm brand Thermal Insulation Composite Systems, both of which are manufactured at the most state-of-the-art manufacturing plant of Europe. Aiming to solve problems encountered in building sector and to provide systematic solutions with an eye to ensuring that correct product is used at correct spot, EKY kept on guiding the sector on the strength of its innovations introduced throughout the fair.

Pionering the sector in field of building chemicals in world markets through its exports to 37 countries in 4 continents on the strength of its factory having the largest covered area of the sector with its annual manufacturing capacity of 90.000 tons, apart from its sales in Turkish market, Eczacıbaşı-Koramic Building Chemicals attracted huge attention at Baucon Yapex Fair, being a center where the sector professionals in the Mediterranean region meet each other, thanks in particular to its rich technical product portfolio exhibited at the Fair.

Providing information to sector professionals about the solutions offered to problems frequently encountered in the sector on the strength of technical solution kits developed using VitrA Fix brand building chemical products, EKY emphasized details which must be considered very seriously in technical applications, exhibiting demo kits by which detailed information in regard to pool applications, industrial applications and all layers of tile applications over under-heated and wooden floors has been given. Among comprehensive VitrA Fix product portfolio, specifically developed products have been introduced to visitors for such applications which must be handled in a professional way.

We’ve gone through an information sharing-process with professional visitors in respect of necessity and importance of use of correct technical products for newly-built hotel constructions and for renovations on the existing hotels in a paradise of hotels which stand out among the crowd with its huge importance in tourism sector and which attract millions of tourists every year. Demo kit by which we exhibited water insulation and tile applications in pools has attracted huge attention from the professional visitors.

The products which stood out among the crowd at Baucon Yapex 2006 Fair were a product of two firms which are symbol of quality in their own fields; we’re talking about VitrA Therm Exterior Heat Insulating Systems released on the market through the system partnership of Eczacıbaşı Koramic Building Chemicals and Jotun Paints.

VitrA Therm offers an opportunity which is economically highly attractive in that it brings forth an additional building cost of just 2-5% while, on the other hand, providing heat savings of 40-60%, and that it also amortizes such higher cost in just 2 to 5 years. System prevents condensation and mould formation on wall surfaces and reduces gas emissions, thereby giving an opportunity to live in a clean, healthy and comfortable environment. System also presents a highly rich and chic appearance in a decorative sense on the strength of colour alternatives consisting of 225 different colours offered by Jotun for the final coat.

In an area where tourism investments and competition are highly intensive, VitrA Therm offers all such advantages for use of the professionals on the strength of credibility of VitrA and Jotun. System elements comprise highest-quality brands in their own fields to such an extent that system quality has proven itself when it has been picked out as Thermal Insulation Product of the Year for 2005 at a contest held by Yalıtım (Insulation) Magazine based on the votes cast by a jury consisting of sector professionals as well as by participants.

Customer makes its choice among the system alternatives recommended by VitrA Therm Technical Committee consisting of professionals in view of the site and climatic conditions of the buildings and, based on such choice, VitrA Therm applicator dealers employing expert teams who have in-depth knowledge in their field make the application, thereby offering professional solutions to investors.